August 20, 2014

Sea Turtle Nesting Season is Underway, Learn How to Help Protect Seas Turtles with Window Film


Sea turtle nesting season is underway and so are many people's summer vacations. We wanted to offer a reminder regarding the precautions that need to be taken to help keep these precious animals out of harm's way. Please check out our post below that was first published in November 2010.

Sea-turtle
Protecting and preserving sea turtles is an impassioned movement throughout the world. Florida, in particular, has implemented several ordinances in order to help further protect sea turtles from a variety of factors that lead to their decline.

In coastal communities, sea turtles crawl onto the beach at night and lay their nests. These spectacular creatures are naturally drawn towards the light of the horizon from the reflection off the water. As beachfront communities have developed, the artificial lighting confuses the sea turtles, ultimately disorienting them. Because this attraction to light is instinctive, emerging hatchlings also become quickly disoriented.

As these sea turtles head towards the light source intended to lead them back to the ocean, they get confused and head towards street lights and glowing lights from store fronts and residences. This confusion deters the sea turtles from nesting and can lead to an unnecessary death for these endangered creatures by getting preyed upon by fire ants, ghost crabs and birds, hit by cars, or dehydrated.

The Florida Model Lighting and Marine Turtle Protection ordinance, was created with the intent to establish guidelines to help protect wayward sea turtles in coastal areas from the affects of artificial lighting and to help improve the overall nesting habitats for sea turtles and their hatchlings. This ordinance includes proper lighting and the use of window tint to shield light transmission from store fronts and residences.

In addition to the beachfront lighting regulations, the ordinance requires that: “Tinted glass shall be installed on all windows and glass doors of single or multi-story structures within line-of-sight of the beach.”

Specifics to the definition of tinted glass includes: “…any glass treated to achieve an industry-approved, inside-to-outside light transmittance value of 45% or less and limited to the visible spectrum.”

  If you find yourself in a coastal town, there are ways to help! By turning off any unnecessary lights, closing windows and blinds and refraining from using flashlights or camera flashes, you are contributing to the preservation of these magnificent creatures.

If you live or work beachfront, take simple steps to plant vegetation which will buffer the light source and the beach. Also, apply professional window tint to your home or business. The professional application of window film, such as Sun-Gard, will keep the light on the inside of your home or business from brightly transmitting through the windows.

Baby-sea-turtles According to an article written by Katherine Butler on the Coastal Protection of Sea Turtles in Florida, “the artificial beachfront lighting problem may be the most manageable of the human-caused sea turtle disturbances.”

 Globally, there are seven species of sea turtles that are listed under the Endangered Species Act. Threats to sea turtles today include the harvesting of their eggs for human consumption, entanglement and entrapment in fishing gear, ingestion of litter and coastal development.

For more information on sea turtle preservation and how you can help, visit the NOAA Office of Protected Species. Read more about the Florida Model Lighting Ordinance for Marine Turtle Protection here.

August 14, 2014

Madico Window Films Supports the 2014 International Window Film Conference & Tint-Off


Logo_wfct_2014Madico Window Films is busy preparing for the upcoming International Window Film Conference and Tint-Off taking place in Baltimore, Maryland October 7-9, 2014 at the Baltimore Convention Center. We are an Emerald Sponsor this year and look forward to meeting with our current customers as well as those who wish to learn more about our products.

Now in its 14th year, the IWFC and Tint-Off™ is sponsored, organized, and managed exclusively by Window Film magazine. The event provides attendees with the opportunity to speak one-on-one with industry suppliers and manufacturers to learn about the latest products for the window film market. Attendees will also be able to view the attendee-favorite Tint-Off™ competitions as contestants vie for first place and the gold medal in each of the film divisions.

Madico has sponsored two tinters in the competition, Craig Pengelly of Craig’s Car Care in Langley, British Columbia and Jeremy Shapiro of High Impact Glass Solutions in Largo, Florida. We also have a number of other loyal customers participating in the competition. The Tint-Off’s bring together tinters from around the world to showcase their skills and compete for the cash prizes ranging from $1,000 to $10,000. Industry veterans judge the competitors’ tint installations as well as their procedures, safety, cleanliness and customer interaction. It is also a chance to learn from other professionals, execute quality installations, pick up innovative techniques and of course compete for the chance to hold the title of “World’s Best Architectural or Automotive Window Film Tinter” and new this year “World’s Best Paint Protection Installer.”

We look forward to meeting with our valued dealers at this year’s show. Contact us for a free pass to walk the tradeshow floor by emailing, windowfilm@madico.com. Please plan to visit the Madico Window Films booth, #405!

July 14, 2014

Madico Window Films Featured in Florida's Business Observer Newspaper


Madico Window Films was recently featured in The Business Observer, a weekly newspaper for business leaders on the Gulf Coast of Florida.

The article entitled, "Window Watchers," gives a glimpse into Madico's 90,000 square feet manufacturing facility and window film operations in St. Petersburg, FL.

Check out the full article on The Business Observer's website.

Business Observer

Photo by Mark Wemple. Madico Window Films executives Shawn Kitchell and Jeffrey Plummer have worked to upgrade Madico’s coating and finishing operations to clean-room environments and reduce 350 tons of packaging waste in the last couple years.

July 11, 2014

Sun-Gard Sales Representative Dave Metcalf had plenty to Celebrate this Independence Day


Dave Metcalf, Sun-Gard Sales Representative for the Northeast,  was a proud father this Independence Day. His son, Eric Metcalf, Chief Warrant Officer Level 4, is retiring from the Army after 25 years of service and his grandson Mike Metcalf has just enlisted in the Navy.  Eric has had a very illustrious career starting in the Navy during the first Gulf War and then switching to the Army so he could fly Blackhawk helicopters. He has completed five combat deployments and will be flying medical flight helicopters out of Dallas, TX when he retires in a couple of weeks.

Seaman Mike Metcalf, Dave’s grandson, recently graduated from boot camp in Great Lakes, IL and is now attending nuclear submarine training school in South Carolina for the next couple of years. The apple didn’t fall far from the tree. Dave is very proud of both of them.  

The photo below was taken of Eric while he was flying the Blackhawk helicopter in the first Transformers movie. He is the one standing behind the monitor with the ball cap with a helicopter on it. Also in the photo are the stars of the movie Shia LaBeouf, Josh Duhamel (wearing camo) and the director, Michael Bay (sitting).

Metcalf

April 30, 2014

Sun-Gard Commemorates National Window Film Day


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Today, April 30th, is the inaugural National Window Film Day!  As a leading manufacturer in the industry, we are honored to have this day recognized and celebrated.

Here at Madico Window films we chose to commemorate National Window Film Day by honoring those that have helped develop our industry over the years - our valued film dealers.  Dealers play a vital role in the success of the window film industry by sharing their knowledge and selling the benefits of window film at the consumer level.  Through our dealers, Madico’s films have helped to improve the comfort and energy efficiency of homes and work spaces throughout the country. To express our appreciation, we offered free commemorative National Window Film Day hats to film dealers.

In addition to our own recognition of the day, a recent press release issued by the IWFA stated, “Top elected officials across the nation are proclaiming April 30th as National Window Film Day. The purpose is to help educate consumers and commercial building owners about a solution to save energy and gain health and safety benefits.”  

We look forward to celebrating National Window Film Day on April 30th for years to come as well as the day serving as a reminder for our industry to continue to spread the word regarding the many benefits of window film. 

Since 1935, Madico has been at the forefront of window film innovation. Highlights of the innovations Madico has made in the window film industry over the past 80 years can be viewed on our new timeline.

March 31, 2014

Sun-Gard Products Featured at Courage Film Fest Seminars


Courage Distributing, Inc. has been the exclusive distributor of Sun-Gard Solar Control products in Canada for over 20 years. As part of their commitment to their customers, the company hosts its own Courage Film Fest seminars in Toronto and Vancouver each year. The seminars bring together manufacturer representatives, dealers and installers for a day of educational sessions, business forums, product demonstrations, tint-off competitions and networking.

We recently attended the Toronto event and showcased our full line of Sun-Gard automotive, commercial and residential films. Our Sun-Gard film products were also provided for the automotive and architectural tint-off competitions along with manufacturer support for the contestants. 

A Sun-Gard vehicle was on site for installers to try their hand at heat shrinking various Sun-Gard products on an actual car window. Film Fest attendees were also able to stop by the Sun-Gard booth and meet with manufacturer representatives to learn more about our company’s film lines, dealer marketing support, exclusive dealer programs, and more.

This year’s Film Fest was a great success with over 300 attendees. The Madico team enjoyed meeting with window film dealers representing locations from across Canada.  As always, our valued partner Courage Distributing did an excellent job of creating an informative and fun industry event that we were proud to be a part of.

If you are in the Vancouver, Canada area you can stop by the upcoming Film Fest on April 6. For more information visit Courage’s website.

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March 26, 2014

Madico Window Films Hosts Open House in California


Madico representatives from across the country gathered together with West Coast film dealers for an Open House at our Service Center in Huntington Beach, California last week. The Open House was a great opportunity for Madico staff to meet with both current and potential customers in one location and discuss the latest happenings at Madico, introduce new programs and products and personally answer questions.

While at the Open House, attendees learned about our new Decolite™ and Solution Series films, Sunscape designer film program, Wincos automotive film, available marketing support and experienced a virtual factory tour.

We even hosted exciting Automotive and Flat Glass Tint-offs. The competition was fierce and we were impressed by the contestants’ abilities and techniques. Congratulations to Cisco Sanchez of Sunshades Window Tinting in Indio, CA for taking home 1st place in both the automotive and flat glass competitions!  Runners up included Dan Hillary of A1 Precision in Norco, CA and Arturo Cayetano of Cayetano Tint in Anaheim, CA.

Open House events are also scheduled at our Madico Mid-America Service Center in Dallas, Texas on April 13th and at our Madico Florida Service Center on April 23rd.  Please call 888-887-2022 or email windowfilm@madico.com for additional details.

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December 19, 2013

Madico's Window Film and Specialty Film Divisions Join Forces to Grow Business in China


Picture2Madico Window Films is leveraging the Madico Specialty Films ‘Representative Office’ in Suzhou, China to conduct market research and liaise with local prospects and customers.  The goal is to increase Madico Window Films’s architectural film sales in the fast growing – and ultra-competitive – Chinese market.

Michael Lyons, Madico Window Film's International Sales Manager, traveled to Suzhou in early December to provide window film training and a Chinese window film market overview to Madico Specialty Film’s Jacky Zhang and Kevin Chen.  The group also visited several large window film prospects and customers in the metro Shanghai area to discuss current market trends and explore potential architectural film business opportunities.

Welcome Jacky and Kevin, the Madico Window Films team is looking forward to an exciting 2014 in China!

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 (Jacky) Zhang Wenhui,  Michael Lyons,  (Kevin) Chen Cang   

November 21, 2013

Madico Window Films Returns from SEMA 2013


Madico Window Films headed to Las Vegas once again this year for the annual SEMA Show November 5-8, 2013.  The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more. This year’s show boasted the largest attendance Madico has seen in nearly 8 years which was quite exciting!

Booth

With a two-story booth that took up 20’x 50’ of floor space, our brands were highly visible to all that visited the North Hall of the Las Vegas Convention Center. We exhibited our full line of Sun-Gard and Madico automotive products with a special focus on our premium Wincos films. Dealers at the show had the opportunity to take advantage of a show special that offered a complimentary Wincos Promotional Kit if they purchased three rolls of Wincos at the show. The kit included a number of marketing materials and our new wallboard and “WOW Box” heat reduction demonstration display.

While SEMA is an auto focused show, we did highlight our Sunscape Architectural line. Many of the large automotive tinters also market and sell to commercial/residential customers and are great potential candidates for the Sunscape Dealer program.

Each year the SEMA show presents a great opportunity for us to easily connect with our international distributors in a convenient location. This year we brought them all together for a distributor dinner at PF Changs. It was a great way for them to mingle with one another and share information about their markets.

Madico also hosted a Customer Appreciation Party at the Hard Rock Café on the Las Vegas Strip. Over two hundred people enjoyed good food, great music and a beautiful view of the Strip.

Overall the show was a success as it allowed Madico Window Films to connect with potential customers as well as nurture our current relationships at one of the most exciting industry events of the year.

Wincos

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August 30, 2013

Healthcare Real Estate Firm Improves the Look and Energy Consumption of Medical Buildings with Sun-Gard Optivision®


Our latest case study explores the benefits achieved by an
Atlanta, Georgia healthcare real estate firm through the application of our
Sun-Gard Optivision® window film on several of their properties. The firm was
able to solve a variety of issues at various locations through the use of a
single window film product, Optivision.

Click here to download the complete case study.

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