The Korea International Exhibition Center (KINTEX) hosted one of Asia’s largest automotive shows, running ten days, March 29 through April 7, in Seoul, South Korea. Sun-Gard Korea joined hundreds of exhibiting companies from 14 countries, including the world’s largest automobile manufacturers from the U.S., Europe, Japan, and Korea, at the Seoul Motor Show 2013.
Visitors to the Sun-Gard booth at the Seoul show were treated to demonstrations of Sun-Gard window film products. One such demo involved a thermal heat rejection test that gave visitors a first-hand feel for the heat rejection capability of Sun-Gard film. Another featured a tinter from Sun-Gard Korea showing the film heat shrinking process on automotive glass.
The booth also featured a dart game, which drew attention to the Sun-Gard displays and lent an element of fun to the visitor’s experience. Sharpshooting dart-tossers were awarded a free auto tint installation for hitting the bulls-eye.
Michael Lyons, Madico Window Films’ International Sales Manager, attended Seoul Motor Show 2013, and gave it a thumbs-up. “I was very impressed with Sun-Gard Korea's approach to the Seoul Motor Show 2013 exhibition,” Lyons said. “SGK staff worked hard and actively engaged with visitors, and the tinting demonstrations drew a lot of attention. Everything was extremely well thought out and executed. An all-around excellent showing by Steven Chun and SGK’s management team and staff.”