Madico Window Films headed to Las Vegas once again this year for the annual SEMA Show November 4-7, 2014. The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. In addition, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and more.
With a two-story booth that took up 20’x 50’ of floor space, our brands were highly visible to all that visited the North Hall of the Las Vegas Convention Center. We exhibited our full line of Sun-Gard and Madico automotive products with a special focus on our premium Wincos films. Dealers at the show had the opportunity to take advantage of a show special that offered a complimentary Wincos Promotional Kit if they purchased three rolls of Wincos at the show. The kit included a number of marketing materials and our new wallboard and “WOW Box” heat reduction demonstration display.
This year we also introduced our new paint protection film, Invisi-Film®, as well as our Madico
Advanced Cutting System (MACS) for dealers. Through live demonstrations, dealers were able to see how easily Invisi-Film installs as well as watch patterns being cut from the 40” plotter we had on display. We received great feedback from our booth visitors on these exciting new products.
In our booth we also offered dealers a fun, brief, interactive quiz to determine their window film “personality.” All those who participated received a free hat that matched their window film type. This gave us a lighthearted way to interact with customers during the show.
Each year the SEMA show presents a great opportunity for us to easily connect with our international distributors in a convenient location. This year we brought them all together for a distributor dinner. It was a great way for them to mingle with one another and share information about their markets. We also hosted our annual Customer Appreciation Party at Diablos Cantina with a gorgeous view of the Las Vegas Strip. Fun was had by all.
Overall the show was a huge success as it allowed Madico Window Films to connect with potential customers as well as meet with our current customers at one of the most exciting industry events of the year.